Just in time for the season, French-born business owner Marina Cocher will debut a new Palm Beach location for her popular resort wear boutique Marina St Barth.

Cocher, who currently operates three small boutiques on Worth Avenue in Via Amore that total about 600 square feet, will consolidate into one 1,300-square-foot location in nearby Via Bice.

The store, at 313 1/2 Worth Avenue across from BiCE Ristorante, is expected to open in October, Cocher told the Daily News.

Palm Beach’s decadent fashion scene is as opulent as Whitehall’s West Room.

Within this fabulous fashion hub of Palm Beach, the elegance and sophistication of Marina St. Barth truly stands out  – elevating a new standard of style.

At the helm of this prestigious brand is the visionary founder and CEO, Marina Cocher.

With a passion for merging the sun-soaked allure of Saint Barthélemy with global luxury, Marina Cocher has redefined the fashion landscape and brought one-of-a-kind pieces to Palm Beach!

You will find Marina St. Barth boutiques in Palm Beach, Southampton, and East Hampton  – where fashion isn’t just appreciated, its celebrated!

We at The Scout Guide are head over heels for this place!

We aren’t just talking about the gorgeous clothing – we’re talking about the whole experience!

It feels as if you’re getting a personal shopping experience that’s as relaxed as spending time with your stylish besties.

The Marina St. Barth associates? They’re all about the details – your style, your preferences – and they’ve got the finer points handled to perfection! It’s like having your own fashion entourage!

They will have you looking uh-mazing! You will be strutting down Worth Ave with the swagger of a model, owning that luxurious runway style!

From island elegance to casual glam or boho vibes – they’ve got something that’ll make you swoon!

In this exclusive exchange with The Scout Guide, Marina Cocher opens up about her inspirations, her journey, and the essence of Marina St. Barth!

Marina St. Barth (East Hampton)

As its name implies, Marina St. Barth offers an impeccable curation for those who live a certain leisurely lifestyle: you know, St. Barths or Lyford Cay in the winter, the Hamptons or St. Tropez in the summer. After launching a successful boutique in Southhampton, they’ve now opened a second location in East Hampton, just off Main Street. Pick up straw hats, beach totes, tunics, and other stylish essentials for some fun in the sun.

To kick off Memorial Day Weekend, Marina St Barth, is hosting their grand opening on May 26th from 4-7 pm at their East Hampton location.

This opening marks the brand’s second location in the Hamptons, with the other location nearby in Southampton, and joins the three other stores located in Palm Beach.

In addition to the brand’s signature resort wear collections, the East Hampton location, situated at 32 Park Place, will provide an introduction to new and exclusive beauty products that will be offered throughout this upcoming season. For reference, Marina St Barth is a resort wear boutique founded by Marina Cocher that curates a sun-kissed lifestyle with an added exotic touch.

Inspired by the art of travel, the brand provides immediate access to exclusive offerings from around the world. Whether you’re looking to capture island elegance, casual glamour or bohemian chic, let Marina St Barth satisfy your wanderlust and become your passport to style.

For a little slice of tropical heaven, look no further than Marina St. Barth. The globally minded boutique has won over fans, far and wide, thanks to its offering of glamorous dresses and separates, each inspired by the luxurious lifestyle of St. Barths. Founder Marina Cocher has now set up shop in Southampton, bringing her eclectic and covetable style to East Enders—no plane ticket required. The Daily Summer caught up with the designer to talk fashion, fitness, and French cuisine, mais oui!

Marina St Barth

A sun-kissed lifestyle boutique that delivers the experience of travel through fashion. Inspired by the art of travel Marina St. Barth provides access to exclusive brands, which Marina personally casts around internationally to uncover. Whether shoppers are looking to capture island elegance, casual glamour, or bohemian chic; Marina St Barth can satisfy the wanderlust with a unique and luxe passport to style.

Marina St Barth

The French designer Marina Cocher started her shop in St Barth. Then Hurricane Irma destroyed the island in 2017, and she moved to Palm Beach. In 2021, she opened again in St Barth and opened new shop in Southampton. And now she’s unveiled her East Hampton outpost at 32 Park Place, next to Tracy Anderson.

As expected, this is where to find bathing suits, wraps, kaftans, shoes, hats and beach bags. But the shop also carries Oud’s fantastic print fashions from Paris, jelly bracelets, Carmen Sol tote bags and items from Charo Ruiz in Ibiza. There is probably no better place for women to go for beach essentials, resort wear, linen tops and pants and long dresses. The Eau d’Italy scented bar soaps will remind your guests of the Amalfi coast.

Marina St Barth, a resort wear boutique from Saint Barthélemy, is also new to the village with a spot at 32 Park Place. Founded by Marina Cocher, the store offers “a sun-kissed lifestyle with an added exotic touch” that is inspired by the art of travel and sourced with items Cocher finds throughout the world. It is the brand’s second location in the Hamptons with one already at 46 Jobs Lane in Southampton Village. There is also a shop in Palm Beach, Florida. An opening party will be held in the East Hampton shop on Friday, May 26.

St. Barth's Travel Guide: Where to Stay, Eat, Shop, and Beach

Marina St Barth

"I met Marina Cocher several years ago in The Hamptons and instantly fell in love with her bohemian style and taste. Her original boutique is located in St. Barths, stocking lots of unique and beautiful hand-picked pieces, perfect for any luxury beach destination. I’ve purchased many things from her over the years and continue to enjoy the pieces when traveling to beach destinations."