As the East End readies for another season of curated soirées and polished weekends, Leesa Rowland gave Southampton a definitive cue that summer had arrived. On a sunlit afternoon at Marina St. Barth’s Southampton boutique, Rowland hosted an intimate celebration to mark her latest Mann About Towncover—and the unofficial kickoff to the 2025 Hamptons social season.

From St. Barth to Long Island’s East End, the Beloved Boutique Redefines Summer Style With European Elegance, Caribbean Ease, and a Curated Edit for the Season’s Most Fashionable Escapes

In a summer landscape dotted with familiar names and fleeting trends, Marina St Barth remains a standout. With its sun-washed interiors, island-born aesthetic, and meticulous curation, the boutique has once again returned to the Hamptons, offering its signature blend of French Caribbean flair and Riviera sophisticationto a style-conscious East End crowd.

With seasonal storefronts in both Southampton and East Hampton, Marina St. Barth welcomes its loyal clientele—and curious newcomers—to step into an experience rather than just a retail space. Founder Marina Cocher, who brought the concept from her native St. Barthélemy, has created something rare: a boutique that feels both like a seaside sanctuary and a cosmopolitan wardrobe salon.

This summer, Marina St. Barth once again captures the essence of the breezy, sun-drenched spirit of coastal luxury with the return of its coveted seasonal boutiques in the Hamptons. Known for its jet-set sophistication, tropical ease, and curated selection of European resort wear, Marina St. Barth has long been a summer staple for fashion-forward women seeking timeless elegance with a free-spirited twist.

With locations in both Southampton and East Hampton, as well as Florida and online at her website, the boutique is a beacon of resort chic—an extension of the lifestyle Marina Cocher, founder and visionary behind the brand, brought with her from the French Caribbean Island of St. Barthélemy. This season, Marina St. Barth unveils a fresh edit of must-have pieces from iconic and emerging designers, tailored for beachside brunches, sunset soirées, and everything in between.

Palm Beach’s decadent fashion scene is as opulent as Whitehall’s West Room.

Within this fabulous fashion hub of Palm Beach, the elegance and sophistication of Marina St. Barth truly stands out  – elevating a new standard of style.

At the helm of this prestigious brand is the visionary founder and CEO, Marina Cocher.

With a passion for merging the sun-soaked allure of Saint Barthélemy with global luxury, Marina Cocher has redefined the fashion landscape and brought one-of-a-kind pieces to Palm Beach!

You will find Marina St. Barth boutiques in Palm Beach, Southampton, and East Hampton  – where fashion isn’t just appreciated, its celebrated!

We at The Scout Guide are head over heels for this place!

We aren’t just talking about the gorgeous clothing – we’re talking about the whole experience!

It feels as if you’re getting a personal shopping experience that’s as relaxed as spending time with your stylish besties.

The Marina St. Barth associates? They’re all about the details – your style, your preferences – and they’ve got the finer points handled to perfection! It’s like having your own fashion entourage!

They will have you looking uh-mazing! You will be strutting down Worth Ave with the swagger of a model, owning that luxurious runway style!

From island elegance to casual glam or boho vibes – they’ve got something that’ll make you swoon!

In this exclusive exchange with The Scout Guide, Marina Cocher opens up about her inspirations, her journey, and the essence of Marina St. Barth!

Marina St. Barth (East Hampton)

As its name implies, Marina St. Barth offers an impeccable curation for those who live a certain leisurely lifestyle: you know, St. Barths or Lyford Cay in the winter, the Hamptons or St. Tropez in the summer. After launching a successful boutique in Southhampton, they’ve now opened a second location in East Hampton, just off Main Street. Pick up straw hats, beach totes, tunics, and other stylish essentials for some fun in the sun.

Marina St Barth

A sun-kissed lifestyle boutique that delivers the experience of travel through fashion. Inspired by the art of travel Marina St. Barth provides access to exclusive brands, which Marina personally casts around internationally to uncover. Whether shoppers are looking to capture island elegance, casual glamour, or bohemian chic; Marina St Barth can satisfy the wanderlust with a unique and luxe passport to style.